Consulting in strategy, management and digital transformation, digital marketing an HR transformation

Strategy consulting provides company managers with specialized advice to help them define or assess strategic options. In August 2023, a firm specializing in this type of service joined the Group's consulting division.

Management consulting services are provided to the operational or functional divisions of corporate accounts. Projects sometimes include a component that requires skills in information systems and in digital transformation.

The management and organization consulting services provided include:
• guidance and support for complex projects,
• coordination of actors for transformation plans,
• assistance and consideration of the contribution of digital technologies to the business,
• support for governance of digital transformation programs,
• operational coordination and management for projects,
• impact studies on regulatory and technology changes,
• definition of strategies for sharing IT systems.

With interventions of type framing or operational, the digital marketing consulting covers the following fields of expertise:
• coordinating innovation workshops,
• managing marketing data on DMP (Data Management Platforms) and managing cookies and their historization, with tools like BlueKai (Oracle) or Krux (Salesforce),
• personalization: choose, in real time, the sales information sent to a web surfer based on his browsing history and the CRM data concerning him (personalization software: Maxymizer, Optimzly, etc.),
• omni-channel models of attribution: modeling cross-channel client journeys to orient media expenditures online based on the visitor's known profile and the tactics decided for all channels,
• omnichannel management (tools: Adobe Campaign, Next Best Action),
• implementation of connected points of sale.

HR-transformation consulting covers a variety of missions: support for social/labor-relations dialogue, continuity plans, the management of expertise channels, and the implementation of shared service centers.

NEURONES' strengths:

• Seasoned partners, former members of major international law firms. 
• Experience and in-depth understanding of techniques for creating or redesigning an organization, implementing operational strategy, program management and change management.